iTunes price increase in South Africa
Prices of apps, movies, and music in the iTunes store for South Africa have increased following news that Apple would comply with new local tax regulations.
National Treasury issued new electronic services regulations towards the end of March 2014 which required that 14% VAT be charged on all digital goods and services sold in South Africa.
Music albums that previously cost R69.90 now cost R79.90, while songs that cost R6.99 now cost R9.99.
One user also showed a screenshot of their checkout after buying a song where Apple now states, “This amount includes VAT at 14%”.
Movie rentals and purchases through iTunes also cost a bit more.

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